“UBeSafe” road safety awareness campaign



“UBeSAFE” road safety awareness campaign is a project initiated by Global Shapers Ulaanbaatar Hub in collaboration with Asian Development Bank and partnership with the Ministry of Finance, the Ministry of Road and Transportation as well as the Traffic Police of Mongolia. The project also aims to improve the road safety management and operations to enhance the quality of life and to support sustainable socioeconomic development in Mongolia. Our carefully orchestrated media campaign reached 1 million people and is expected to improve road safety and decrease poor driving behavior.