On September 25th 2015, 193 UN members signed an agreement to adopt new Sustainable Development Agenda 2030. Global Shapers Ulaanbaatar Hub will be taking its part as a community to improve the state of the World. Based on our experience and network we are the Hub will be undertaking an Awareness Promotion Campaign relating to SDG’s aimed at young people, through three key streams of awareness promotion actions.
As Global Shapers of Ulaanbaatar Hub, we feel the need to take part in this global initiative and improve the state of the world starting with Mongolia. Based on a preliminary study by the Hub, it has been identified that there are numerous endeavors being undertaken in Mongolia at various levels in relation to SDGs, with even more projects, surveys, actions initiated, funded and carried out in different forms and scopes under the more generic topic of sustainable development. As a result, the Hub has identified that while there is relatively sufficient amount of endeavors in applying the SDGs to policy and regulations, not enough attention is directed towards educating the public, particularly the youth population of the community in understanding and considering the SDGs in relevance to their everyday lives. As such, the Hub hereby proposes to undertake an Awareness Promotion Campaign relating to SDGs aimed at young people, through three key streams of awareness promotion actions: i) Training Future Teachers ii) Youth Involvement (Peer-to-peer learning), and iii) Social Media Campaign
This awareness promotion campaign is expected to trigger awareness of SDGs in relation to everyday lives of young people, and further lead to initiatives by the same target population themselves to apply these SDGs in their lives. At the same time, the campaign seeks to train and kick-off sustainable SDG-trained experts to maintain the sharing of SDG’s knowledge. Starting in the spring of 2017 and running initially for over a period of 12 months, the campaign is estimated to reach about at least 15,000 people using broadcast, radio and social media channels, trainings and peer-to-peer learning collectively.